March Break is a much-needed week off in the middle of winter, when it feels like forever before spring weather will finally be here.
March Break is generally marketed to parents or children, not so much to older students. Most places market to parents who can’t get the time off and need something to do with their kids. March Break camps, activities in Toronto like Disney On Ice, etc. Events will even say things outright like “need something for your kids to do on march break?”
Cruises and tropical destinations make it look like they are marketing to kids, but are really marketing to the parents. They will show all the fun and play that interests the kids, but then show all the relaxing things like candle light dinners and massages or spas while your kids are looked after and having lots of fun. Lots of fun, fast-moving commercials showing huge water slides, themed tea parties and play rooms juxtaposed against relaxing, calm spas and quiet candle lit dinners for the parents; assuring that their children will be well taken care of.
Theme parks and water parks are more marketed towards kids, however. All about the highest, fastest rides, junk food, games, and concerts or events. Water parks generally are towards families of any kind; claiming to have fun for the whole family.
An event in Kingston that was going on in the March Break, which I am unsure if it was “marketed” necessarily, was the Little Ray’s Reptile Zoo that was at the Frontenac Mall all week. I know they had it written up on the sign outside it, but that’s all I know of. This is designed for parents to bring their younger kids to to keep them from being bored out of their minds sitting at home playing with the same toys all week.
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